Lumix GX80 and my five lenses.

My camera is the Lumix GX80.

It was released in 2016 and in 2019 when I bought it, it was a bargain. I bought it because I wanted to improve the image quality of globalkitespots.com, but also because an interest in photography in general had started to grow in me.


Abstract illustration of business purpose.

The sole purpose of a business is to sustainably deliver value.

The sustainability part is important here because this is how the business stays afloat. It’s the enabler of the value delivery. It’s done by receiving something in return for the value delivered.

In practise, it’s being profitable. Making money.


Light sipping into a dark room from a slightly open door.

Working as a contractor in digital product design is amazing. You’ll get to be in control of your work arrangements while charging rates usually a fair bit higher than permanent employment offers. …


I'm happy to see that more and more people are talking about this. I've come to learn the same thing the hard way (and written about it as well).

UX is a thing, but UX design should die. Currently I'm using Product designer and Product architect (or equally good UI designer and UI architect) to distinguish between requirements and production.


Cover art — Mockitt, Figma or Axure for UI prototyping?

Late last year I received an invitation to try out and review Mockitt, a UI prototyping tool. I had never heard of it before, and judging from the eminent and annual UXTools survey, it wasn’t picked up by the masses either.

I have to admit I’m having a hard time…


Various stimuli made me think about the topic of staying relevant lately.

Cover art symbolising focus shift.
Glasses by Xinh Studio and Binoculars by Tom Ingebretsen, from the Noun Project.

The key contributor, I think, is the constant reminder of how highly valued a glossy surface is. A slick and modern UI will get the votes in 2020 (instead of the insights and process that should proceed it).

The problem is that anyone can design a slick and modern UI…


What is the best way to enter the date of birth in mobile forms? Here are four options to consider.

Illustration of form fields.

In one of my recent projects, I’ve been designing the registration form for an iOS app. Form design is a classic UI challenge — One can spend a day designing a registration form, spend the rest of the week honing it, and the rest of the year optimising it once…


Questions to ask yourself to pin down where you are and what to do next.

Illustration of a messy design process.

‘Where are we?’ is not only one of my favourite tunes — It’s also a good question to ask ourselves when we join a new product development project.

You know that illustration of the design process as it really is; the one that turns a straight line into a tangled…


If you ask a UX professional what UX strategy is, you’d get answers as widely spread as hippo poo, of which the majority would be vague.

Illustration of a venn diagram

Why? Because strategy is a confusing catch-all phrase, but still we want to include it in our skillset. Because it’s expected of us:

In any project in which you work as a UX designer, it is fundamental to start by drafting a solid strategy.

Jerome Kalumbu

I’m guilty of this…


Illustration of the ‘Double diamond’ design process.

We all know that the design process can get messy. And that’s fine.

Every project is different and needs its unique approach for full efficiency. On top of that, every designer has their own preferred way of getting to the finish line. That’s obviously fine too.

There are only really…

Martin Sandström

Designing digital interfaces. Kitesurfer. Travels a lot. https://martinsandstrom.com

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