It aint that simple my friend.

As a Product Designer or UI/UX Designer, whatever you wanna call it. We need to find the perfect balance between visuals and user experience. Else it’s a failure, as simple as that.

Designing For Humans, Not Users

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Aman Jain

Martin Sandström

1 min readApr 27, 2020

It aint that simple my friend. Visual impression is part of the user (or should I say human) experience. You’re balancing a part of the total against the total.

Written by Martin Sandström

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Designing digital interfaces. Kitesurfer. Travels a lot. Currently writing a book on UX soft skills: https://martinsandstrom.com/ux-book-release/

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