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You're welcome Ana :) Yes, I think a pragmatic approach to the right amount of discovery is really important. Achieved by having laser sharp focus on what the project is capable of achieving (more than what it possibly could or would like to achieve).

How is that parallel research and ideation working for you? Found any downsides to it so far?

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Martin Sandström
Martin Sandström

Written by Martin Sandström

Designing digital interfaces. Kitesurfer. Travels a lot. Currently writing a book on UX soft skills: https://martinsandstrom.com/ux-book-release/

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